Macy’s Black Friday is one of the most dependable holiday sales for U.S. shoppers who want big discounts on fashion, home, beauty, jewelry, and gifts. In 2025, Macy’s is running a long promotional window that starts with early access offers in November and continues through Black Friday week, making it easy to shop online, avoid crowds, and still lock in some of the best pricing of the season.
This guide breaks down the strongest Macy’s Black Friday deal categories in 2025, the best items to buy now versus later, and how to maximize savings with extra Macy’s promos.
When Macy’s Black Friday Deals Start and End in 2025
Macy’s main Black Friday sale is valid from November 21 through November 29, 2025, according to the official ad scans and deal calendar. The company also launched Black Friday Early Access / Extended Black Friday offers beginning mid-November, with weekly refreshes that lead into the main event.
Macy’s stores are closed on Thanksgiving Day, but online deals remain live, and stores reopen early Friday with in-store pricing matching online unless otherwise stated in the ad.
The Best Macy’s Black Friday Deal Categories in 2025
Macy’s brings thousands of deals, but the best value consistently lands in a few departments. Here’s what’s strongest this year.
1. Clothing and Winter Apparel
Apparel is always a major Macy’s strength, and 2025 is showing deep markdowns across men’s, women’s, and kids’ lines. The Black Friday ad includes doorbuster pricing on sweaters, activewear, denim, and family basics, plus major savings on brands like Tommy Hilfiger, Calvin Klein, DKNY, and Ralph Lauren.
Look for:
- Sweaters and fleece staples starting in the low $20s
- Branded outerwear discounting 50–70% off
- Kids’ winter sets and pajamas at strong bundle pricing
If you’re shopping for family wardrobe updates or gifts that feel premium without the premium price, Macy’s apparel offers are some of the best overall Black Friday values in the U.S. this year.
2. Shoes, Boots, and Cold-Weather Accessories
Macy’s shoe department is one of the first places to check during Black Friday week. Current deals show aggressive markdowns on women’s boots, men’s dress shoes, kids’ sneakers, and all-season everyday styles.
This is especially good timing to buy:
- Women’s fashion or winter boots
- Men’s casual or work shoes
- Family basics like slippers and warm socks
Because sizes can sell out quickly, shoe deals are best purchased early in the sale window.
3. Beauty and Fragrance (Including Gift Sets)
Black Friday is one of Macy’s biggest beauty events of the year. In 2025, the ad highlights steep discounts on fragrances and skincare, plus holiday gift bundles that offer strong “value per item.”
Fragrance discounts are especially strong, and many beauty sets qualify for Macy’s “Bonus Buy” pricing, which can reduce already-discounted items even further.
If you’re buying beauty gifts, shop sooner rather than later: popular gift sets tend to sell out before Black Friday weekend ends.
4. Jewelry and Watches
Jewelry is another Macy’s Black Friday specialty. The 2025 ad includes major markdowns on fine jewelry, diamonds, gemstones, and gold, along with strong discounts on designer watches from brands like Fossil.
These offers are useful if you want a gift that feels high-end, because Macy’s jewelry discounts usually rival dedicated jewelers during Black Friday week.
5. Home Essentials and Kitchen Deals
Home is a value category at Macy’s, particularly for bedding, towels, cookware, and dining sets. This year’s ad includes notable price cuts on brands such as All-Clad cookware, Lenox and Villeroy & Boch dinnerware, plus Macy’s in-house labels that get deeply discounted during Black Friday.
Examples of what shoppers are focusing on:
- Cookware bundles and Dutch ovens
- Holiday dinnerware and serveware
- Throws, comforters, and winter bedding
- Small appliances positioned as gift options
Home deals are less likely to sell out immediately, so this is a category you can shop later in the week if needed.
How to Save More at Macy’s This Black Friday
Macy’s doesn’t stack coupons as heavily as some department stores, but there are still smart ways to lower your final checkout total.
- Watch for “Bonus Buy” pricing
Macy’s Black Friday Bonus Buys offer extra markdowns on already-discounted items, often up to 85% off in select categories. - Use Star Rewards or Star Money events
If you’re enrolled in Macy’s rewards, the Black Friday window often includes Star Money offers that add a rebate-style discount to eligible purchases. Certain ad items also come with extra rewards thresholds. - Order online and use pickup
Macy’s is pushing curbside pickup and in-store pickup for Black Friday week. This helps avoid shipping delays and ensures gifts arrive before December. - Free shipping thresholds
Macy’s is offering free shipping on qualifying orders (commonly $50+ during holiday events), which helps reduce total cost compared to competitors that charge standard shipping.
What to Buy First vs. What Can Wait
To shop efficiently, prioritize categories where Macy’s inventory historically moves fastest.
Buy early (Nov 21–Nov 24):
- Popular branded sweaters, coats, and sizes
- Boots and best-selling shoe styles
- Beauty gift sets and fragrance bundles
- Big jewelry doorbusters
You can wait until later in the week:
- Towels, bedding, and home basics
- Most cookware, unless labeled “limited time”
- Accessories and non-seasonal apparel
Macy’s deal pages refresh through the week, so checking back mid-sale can also surface new limited offers.
Final Takeaway
Macy’s Black Friday 2025 is a strong, well-rounded sale for U.S. shoppers who want reliable discounts on apparel, shoes, beauty, jewelry, and home items. With sale pricing live from November 21–29 and early access deals already running, the smartest approach is to shop early for high-demand gifts (especially clothing sizes, beauty bundles, and doorbuster jewelry), then fill in home and kitchen needs later in the week.
If you plan your list around these categories and take advantage of Bonus Buys and rewards offers, Macy’s can deliver some of the best overall Black Friday value of the season.
