Best Buy Black Friday is one of the most important sales events of the year for U.S. shoppers who want serious discounts on electronics. In 2025, Best Buy is following its now-standard approach: a week-early start, online-first pricing, and rotating “doorbuster” style offers that stay live through Black Friday weekend. The result is a sale that’s easy to shop and consistently strong across TVs, laptops, Apple devices, gaming, headphones, and major appliances.
If you’re trying to plan your holiday shopping efficiently, this guide breaks down the key Best Buy deal categories for 2025, what’s actually worth buying, and how to make sure you get the lowest price.
When Best Buy Black Friday Deals Start and End in 2025
Best Buy’s official Black Friday “main event” began early this year and runs from November 20 through November 29, 2025. After that, Best Buy shifts directly into Cyber Sunday and Cyber Monday pricing beginning November 30. Stores are closed on Thanksgiving Day, but the best online deals have been live throughout the week and continue into Friday in-store.
This timing matters because many of the best prices are not limited to Black Friday itself. If you see a deal that matches your needs, buying earlier in the week helps you avoid sellouts.
The Best Best Buy Black Friday Deal Categories in 2025
Best Buy’s Black Friday sale is huge, but a few categories are consistently the most valuable. Here’s what’s strongest this year.
1. TVs and Home Theater Deals
TV deals are a Best Buy signature, and 2025 is packed with aggressive pricing. The ad highlights large discounts on entry-level and midrange 4K sets, plus strong markdowns on premium OLED models. For example, Best Buy is advertising doorbuster pricing on TCL 4K TVs at under $200 for 55-inch sizes, and major price cuts on 65-inch OLED options from brands like Samsung and LG.
If you’ve been waiting to upgrade your main living room TV, Black Friday at Best Buy is typically the best pricing window of the year, especially for 55- to 75-inch models.
What to watch for:
- “Black Friday Deal” labels on specific models (these often sell out first).
- Bundles including soundbars or mounting discounts.
- Open-box TV listings, which frequently drop further during the sale.
2. Laptop and PC Doorbusters
Computing is one of the strongest deal clusters this year. Best Buy is pushing sharp markdowns on budget laptops, Chromebooks, and Copilot+ PCs. The current ad includes multiple sub-$200 laptops and Chromebooks, plus solid midrange Windows machines in the $300–$700 range that are good for students and family use.
If you need a laptop for school, work-from-home, or a first computer for a child, buying this week is smart. Specs to prioritize at Black Friday prices:
- 8GB RAM minimum for Windows laptops
- 256GB SSD (not eMMC) for smoother performance
- FHD screen (1080p), especially for teens or college students
3. Apple Deals (iPad, MacBook, AirPods, Watch)
Apple discounts are a major reason U.S. shoppers choose Best Buy over Amazon during Black Friday. This year’s sale includes:
- iPads at unusually low entry prices
- multi-tier MacBook Air discounts
- AirPods markdowns to near-record lows
- Apple Watch reductions, including the Ultra line selection
Best Buy’s advantage for Apple is availability and in-store pickup. If you want guaranteed delivery before Christmas, buying now and selecting pickup is often safer than waiting for late Cyber Monday demand.
4. Gaming Deals (Consoles, Games, Accessories)
Gaming remains one of Best Buy’s most competitive categories. You’ll find deep discounts on popular titles, controllers, headsets, and storage upgrades. The ad also features strong pricing on accessories for PlayStation, Xbox, and Nintendo Switch.
If you’re shopping for a gamer, the best values are almost always:
- first-party controllers bundled with games
- headset deals from Sony, SteelSeries, Turtle Beach, and Razer
- Nintendo Switch game markdowns (Best Buy is traditionally strong here)
5. Headphones, Wearables, and Smart Home
This is a sleeper category that quietly delivers excellent value. In 2025, Best Buy advertises sharp price cuts on:
- flagship noise-canceling headphones (Sony, Bose, JBL)
- smartwatches and fitness trackers
- Ring and other smart home surveillance bundles
- Ray-Ban Meta smart glasses at notable discounts
If you want a gift that feels premium but stays under $200, this is the most reliable section of the ad.
6. Major Appliances and Small Kitchen
Best Buy appliances are especially compelling in Black Friday week because pricing is close to Presidents’ Day or Memorial Day levels — sometimes lower — and delivery slots are still available. Expect deals on refrigerators, laundry, ranges, and dishwashers, plus smaller countertop appliances for gifts.
If you’re shopping appliances, buy early. Delivery windows get booked fast once Cyber Monday hits.
How to Save More at Best Buy This Black Friday
Best Buy doesn’t stack coupons the way Kohl’s does, but you can still lower your final price:
- Check membership pricing
My Best Buy members often see extra markdowns or early access. Look for “Member Deal” tags. - Use price match strategically
Best Buy’s holiday price match policy usually covers major competitors. If you see the same model lower elsewhere during Black Friday week, you can often match it. - Watch “Deal of the Day” drops
Best Buy rotates limited offers daily through the event. These are frequently the best single-item discounts, especially on TVs and laptops. - Look at open-box items
During Black Friday, open-box inventory is often discounted further. If you’re comfortable with like-new returns, this can be the cheapest path to premium gear.
What to Buy on Black Friday vs. What to Wait For
Best Buy’s pricing is already strong this week, but not everything is equally urgent.
Buy as early as possible:
- hot-model TVs (especially OLED and 75″+)
- popular laptops under $400
- Apple devices with “limited quantities” tags
- console accessories and bestselling games
You can wait if needed:
- small kitchen appliances
- smart home add-ons
- midrange headphones
- accessories that tend to restock
Remember: Cyber Monday mostly extends Black Friday pricing plus adds a few new laptop and headphone drops. If you miss a deal now, there’s still a second chance after Nov 29.
Final Takeaway
Best Buy Black Friday 2025 is one of the strongest U.S. tech sales of the year, especially for TVs, laptops, Apple products, and gaming gear. Since the official sale runs November 20–29 and deals are already live online, the smartest move is to shop early for anything high-demand, then compare against Cyber Monday for late drops.
If you focus on the categories above and buy when the specs and price fit your needs, Best Buy will usually deliver one of the lowest net prices you’ll find anywhere this holiday season.
